SY Exp 1 Website Category Identification, Comparative UI/UX Analysis, and User Requirement Study
UI/UX Design Practical
Title: Website Category Identification, Comparative UI/UX Analysis, and User Requirement Study
1. Category Selection and Justification
Selected Category: E-commerce Websites
Purpose of the Category:
E-commerce websites are designed to enable online buying and selling of products and services. They provide functionalities such as product browsing, search, cart management, online payments, order tracking, and customer support.
Typical Users:
General consumers (students, professionals, households)
Online shoppers seeking convenience and price comparison
Sellers and vendors managing product listings and orders
2. Identification of Websites
The following five e-commerce websites were selected for study:
| No. | Website Name | Platform | Primary Function |
|---|---|---|---|
| 1 | Amazon | Web / Mobile App | Online marketplace for a wide range of products |
| 2 | Flipkart | Web / Mobile App | E-commerce platform focused on retail products |
| 3 | Myntra | Web / Mobile App | Online fashion and lifestyle shopping |
| 4 | Meesho | Mobile App / Web | Social commerce platform for budget products |
| 5 | Ajio | Web / Mobile App | Fashion and lifestyle e-commerce platform |
3. Design Aesthetic Comparison
Comparative UI/UX Analysis Table
| Parameter | Amazon | Flipkart | Myntra | Meesho | Ajio |
|---|---|---|---|---|---|
| Color Scheme | Neutral with highlights | Blue-dominant | White with vibrant accents | Bright and bold | Minimal, fashion-oriented |
| Typography | Clear, readable | Consistent and readable | Modern and stylish | Simple but crowded | Clean and premium |
| Layout & Spacing | Dense but structured | Balanced | Well-spaced | Compact | Minimal and spacious |
| Icons & Imagery | Functional | Clear icons | High-quality visuals | Basic visuals | High-quality fashion images |
| Overall Look & Feel | Functional | User-friendly | Modern and appealing | Slightly cluttered | Clean and premium |
4. Navigation and Usability Analysis
Observed Issues Across Websites
Navigation Structure:
Amazon and Flipkart have complex menus that may confuse first-time users.
Meesho lacks clear category separation in some sections.
Ease of Finding Information:
Product filters are extensive but sometimes overwhelming.
Important information such as return policy is not always immediately visible.
Visual Hierarchy:
Amazon’s dense layout reduces visual clarity.
Myntra and Ajio maintain better hierarchy through spacing and typography.
Content Relevance:
Promotional banners often distract from core shopping tasks.
Some recommendations feel repetitive and less personalized.
5. User Requirement Collection Using a Design Tool
Selected Tool: Google Forms
Reason for Selection:
Google Forms is easy to use, accessible, allows quick data collection, and automatically summarizes responses, making it suitable for academic UX research.
Target User Profile
Age group: 18–40 years
Regular online shoppers
Familiar with mobile apps and websites
Sample User Questions (8)
How easy is it to find products on the website/app?
Are the navigation menus clear and understandable?
Is the text readable and visually comfortable?
How satisfied are you with product filtering options?
Do you find the layout cluttered or clean?
Is important information (price, offers, return policy) easy to locate?
How visually appealing is the overall design?
What one improvement would you suggest for better usability?
6. Recording Observations and Analysis
Key Observations
Users prefer clean layouts with fewer distractions.
Simple navigation improves task completion speed.
Visual consistency builds trust in the platform.
User Pain Points
Overloaded home pages
Too many promotional banners
Complex filter options
User Expectations
Faster access to relevant products
Clear return and delivery information
Minimal and modern UI
Improvement Suggestions
Reduce homepage clutter
Improve visual hierarchy using spacing and contrast
Simplify navigation menus
Highlight essential information clearly
7. Conclusion
This study successfully identified and analyzed e-commerce websites based on UI/UX principles. A comparative aesthetic and usability evaluation was conducted, user requirements were collected using a design tool, and observations were systematically recorded. The activity fulfills and demonstrates the application of user-centered design thinking in real-world digital products.